Put Content First

The Key to Digital Transformation

Five days of on-site training, four to five months of guided follow-up, and a fully digital content workflow tailored to your needs.

COMMITMENT

1. What needs to change and why?
Leadership confirms purpose, develops scope, and shares both with the team. One-on-one meetings with team members gather input and get everyone acquainted.

CURRENT STATE

2. What is happening now?
The team develops a shared, step-by-step visual understanding of the current content workflow and identifies obstacles to improving it.

FUTURE STATE

3. What could be happening?
The team uses this new understanding to develop a new content workflow, then walks through every step and records expectations.

EXPERIMENT

4. Does it work?
The team uses the new workflow to create a single article, deliver it to readers, and gather performance data.

ANALYSIS

5. What did we learn?
The team compares expectations and results then decides what to adjust in a second round.

STRATEGY

6. How does this scale?
The team creates a plan to phase in the new workflow until it creates all content and determines what needs to be done by the first check-in.

AMPLIFY

7. Are we on target?
The team checks in remotely once a week to share progress, surface problems, and decide how to adjust. Brief monthly one-on-one meetings in person continue until the new workflow is up and running everywhere it’s needed.